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I wiped out 12 years of content to start over including the layout and style of my website.

Change is scary, but it can be the best thing you can do! So when I wiped out 12 years of content I was scared, but I knew I had to do something big.

(Original article was posted September 2022 & updated a bit.)

That wasn’t a very easy decision.

It was an important one though.

There were so many issues with it. The hosting was wonderful when I started and years later the hosting support became horrible and slow. It took lengthy and drawn-out sessions to just get my site back up after unknown reasons it would go down.

So, the issues with Bluehost hosting began with the decision of changing everything.

I started looking at my content and it was all over the place and nothing was truly focused. The content was about this and that.

I’m not saying variety is a bad thing when you’re writing posts for your blog, but it is when you don’t have a specific focus.

You need to know where you want to take your website, your blog, and your business.

There Was No Focus for Many Years

The WordPress theme I was using constantly caused me issues also. I never liked it and found it difficult to work with. It always looked cheesy to me, and it just didn’t fit my personality or what our team wanted to portray.

So, that all led to our team’s cumulative decision in just wiping it all out and starting over.

I did, although, go through the entire site to save the posts and pages that I felt were worth saving. I may want to use them as is or repurpose down the road.

My Job Influenced My Decision

I started working for WishList Products (now WishList Member) back in 2010. I worked in the support department and I wrote articles for the first four years. It’s been 12 years of working in support with no options of being able to grow within the company.

Throughout those years I’ve kept myself updated on the newest tech developments, SEO and other vital things in my industry.

After the acquisition, which was in May of 2022, I was allowed to also work in the Marketing department part-time. I also received my very first raise at the company and it was a 16% raise at that!

I was thrilled.

FINALLY! I was given a chance to prove myself with this company that I gave over a decade to without one raise or advancement.

We also hadn’t received any vacation time for the first four years. 😊

I’ve been asked before, “Why do you stay with a company that doesn’t promote you or give you raises or offer health benefits?” Yep, no benefits whatsoever either…for over a decade.

That’s a valid question, for sure.

The reason I stayed is because of the people!

Tracy Childers, Mike Lopez, Bobbi Raffin, John Raffin

I love the people I work for and with. I’ve never worked with such respectful and kind people. We all are like family. That makes a huge difference. I couldn’t of imagined not working there. Even if I was at the point of not needing to work financially. I’d still want to work there.

I also believe in the product we offer. I’ve been there almost from the start.

WishList Member all began October 10, 2008. I started on February 8, 2010. Even though I had no experience, but they gave me a chance. They gave me a way to stay home with my children and I valued that far above any vacations, promotions or raises.

Even though those things are and should be very important.

I’ve learned a lot over the years from working here. I’ve gone through a lot over the years while working here.

The co-founder and at the time owner, Tracy Childers, has been as loyal to me when times were hard for the company as I’ve been to them. He’s such a kind and truly caring man. 

The other co-founder was Stu McClaren who hired me at WishList Products and who I worked with for four years. He’s truly a down-to-earth and kind person.

I’m so thankful that I stuck it out.

WishList Products Acquisitioned by Micah Mitchell with Memberium March 2022.

The acquisition made things even better. We were a positive place before, but now we’re all even more so.

I’ve learned valuable lessons regarding longevity, positivity, communication, and endurance.

Now I’m learning valuable lessons in the Marketing department and what to focus on.

Sometimes, it’s very beneficial to just start over and revamp. Other times, it’s better to just realign. The key is to know what should take place and when.

Focus On the Present

Now that I have the website totally taken down and am rebuilding, I’ve realigned my focus quite a lot.

I Have…

  • Different marketing plan
  • Very focused faith
  • Specific products I’ll be focused on and marketing
  • eBooks and trainings (courses) I’ll be focused on

The present is brighter than the past. The future will be EVEN brighter!

You’ll be able to take advantage of special pricing since I’ve decided to start over… The pricing will also. It will be like it’s all new!

So, you can consider that if you purchase anything I’m offering until next year that you’ll be getting in at the Founder Level with the special pricing grandfathered in… No matter what any of it may raise to in the future.

Focus In the Future

Let me just say… The future looks very bright.

Yes, we have a lot of garbage happening in our world. It’s sad, but the quicker we learn to adapt (to what we should AND know to what we shouldn’t) the quicker we’ll be able to become self-sufficient and be able to sustain a safe and healthy lifestyle.

Topics of Interest

The first training that you’ll be able to get access to is the ‘How to Start an Online Business 101’. It will be a part of the ‘Business Mastery Membership’.

You’ll be able to purchase the training individually or you can subscribe to the Mastery and have access to that training and ALL the future trainings that will be added.

As of now, the subscription cost for the Mastery will be set at only $17. If you get in (once it’s offered) you’re pricing will be grandfathered in to any price increases. 

Where You Can Find Me

I’ll be sending out updates about everything new here on the site, our trainings and freebies to the main email or newsletter list.

Subscribe Today and you’ll be updated on everything.

You can also find me at the following…

Facebook ~ Instagram ~ TikTok ~ LinkedIn ~ Pinterest

Have a happy and productive day!

And Remember…

It’s Time to Get Your Hopes Up!

~ Bobbi 


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